In 1891, Burberry set up the first store in Haymarket, London, Britain, and now it is still the Burberry's headquarters. With traditional, refined design style and production, Burberry was granted "Royal Warrant" badge by Queen Elizabeth in 1955. Today, the classic Burberry plaid, unique function of cloth and elegant tailoring has become synonym of British style.How to NOT Wear
スワロフスキー... : Easy TutorialsA. What's Most Gorgeous now?: ストラップ D. What Shia LaBeouf Wearing? !1856, the founder Thomas Burberry opened a ready-made clothe shop in Basingstoke of Hampshire in Britain. In 1879, he invented a diagonal drapery named Gabardine. And it was soon widely used by British pilot and army for its durability.
In 1901, Burberry designed a first windbreaker. During the First World War, Burberry windbreakers were designated as the senior British military uniforms. To meet the use for military, the design changed to double-breasted and with warm thick slices on shoulder and back, there was also D-ring on the waist for ammunition and knife. This coat that exclusive concern with practical function is the well-known "Trench Coat" now. Even until today, when you opened the Oxford dictionary, if you want to look up the word of "coat", you will find "Burberry" has become to be the another name for trench coat, it has an extraordinary sense!
Another classic of Burberry is plaid which combines with cream-colored, red, black and white lines. The checks originally used inside the windbreakers, for the first time appeared in 1924, displaying its elegant and fashionable flavor. Till now, the clothes and accessories of Burberry together with windbreakers can be regarded as two classics.
In the late '90s, Burberry began to seek a breakthrough in the environment of expecting new brand in the fashion field. Ms. Rose Marie Bravo, the current CEO of the brand joined Burberry in 1997, and Roberto Menichetti and Christopher Bailey have been hired as design directors. With the previous success and unique design style, Burberry started its new life. More than this, the well-known photographer Mario Testino made fashion advertisiment for Burberry, with supermodels Stella Tennant and Kate Moss, it won great reputation!
In addition to traditional clothing, Burberry's design will extend to other areas in order to the response to the arrival of multi-era. He introduces relevant products by adding classical elements which continues the traditional British noble personality and lifestyle and gains a new life.