Wuliangye is China’s most successful enterprise in brand supervision, purchasing its sub-brands strategy is the main market strategy which make its asset expand swiftly. I’ll Have What Vanessa Abrams Having:

パールイヤリン... Wuliangye has launched high-end gift wine, we should analyze the long-term strategy from " the representative of high-end liquor, the Wuliangye of the world"Festivals Gift Ideas for OL

First level: manufacturing extra competition, setting up he barriers of high-end liquor. Dazzling パールイヤリン... Tasteful The strategy of making competitors for themselves is to set many competitive and opposite subbrands of different names in a certain kind of product or a certain position of it. These sub-brands create the overheated competition situation, which increases the risk awareness to enter this field for other brands and makes the enterprise win the whole profit.

The second step: shorten the brand front, and build the brand pyramid. The white wine sales industry has already been familiar with the strategy of Wuliangye’s establishing brand pyramid; but how did Wuliangye try to establish this brand pyramid? There are 8 region brands close to ordinary customers' public brand, it is the basics. Other nine national brands are the bridge to connect the base and the top, which is reflected on only on the brand image, but also the price, the image decides the value. Since they have the support of price, they have a bigger profit space for relative prices, which is the reason of attracting Wuliangye’s brand outright purchasing people.

While the recent released new products of Wuliangye,from its packaging to positioning, all focus its marketing on the nine national brands and has less district distinction. Therefore, this is also the reason for many new brands to take up the one in nineth of chinese liquor. In addition, through breeding these nine national brands and eliminating some too low end sub-brand, Wuliangye has also established its high end brand image.

The third layer: Creating the world’s Wuliangye. The representative of Chinese liquor is wine which is the consensus of the whole world; while Wuliangye is the king of Chinese liquor, and this is our consensus; So, it is nature for Wuliangye to make itself known and sweet to the people all over the world in its next step. China is a state of ceremonies since ancient times, and Wuliangye has produced high-end ritual wine series in due time, its purpose is to win the world wine industries, and make Chinese bouquet float over the world. Among which, the newly launched sub-brand business courtesy wine is even put clearly as “Chinese people’s gift wine”. What is the meaning of this? It means the more of Chinese, the more of the world.

We all know that the competition of the sub-brands of Wuliangye is extraordinary your opinion. However, when looking beyond, we can see that Wuliangye is the real winner. In the recent two years, Wuliangye has kept reducing its low end brands and are reckoned as giving up an enormous market. But its nature lies in “As good lost as found”. Lost the low-end market is in order to get more high-end market and the broader world market, and it is the brand strategy core of Wuliangye in these years.